It’s OK. No really, it’s OK.

Men have evolved! No longer must you over-compensate for a discussion of hair or skin care by then discussing truck transmissions! Men really do care how they look and taking care of themselves has become a healthy and accepted lifestyle. Gone is the stigma. I understand it may be easier to discuss the topic with women as they are naturally open to it. Actually, if you do, women will view you as confident, advanced and maybe even a little sexy. But men are far more likely now to recommend a product they like to other men.

Did you know that today, the men’s beauty category is experiencing the fastest growth in the beauty industry? Every day, more men are discovering the health benefits some of these products provide. It has taken a long time for men to reach this tipping point. Let me tell you about my journey. It started in the late 1800. Kidding. It started when my in-flight amenities kit included samples of LaPrairie (a Swiss skin care brand) on a business flight to Zurich. I loved the stuff and I hoarder and rationed it.

Now, I’m not suggesting the subject would make a good ice breaker at your local biker bar, but walls have come down. And, I suppose the coasts have progressed the most. I have a nephew rural Pennsylvania, who is the poster child for Farmers Only.com. He’s a hunter and his idea of advanced hair care is likely Head and Shoulders, but he’s a ginger and even he is open to suggestions regarding the right sun block. Hey, call it men’s health if you are still uneasy.

So, try broaching the subject when the opportunity arises and I think you’ll be surprised the positive reaction you get, as I have to starting this blog.